MacDonals is a huge food chain company that has been in the world market for several years. Their main marketing strategy has been to engage customers to try their products and to remain loyal to the brand. The iconic clown that represents the brand has an important role in maintaining the brand in the people minds. One of their main products is the cheese burger which is famous around the world and maintains strong in people choices when consuming the products.The company uses visual communication to promote their products, and photography is one of the main techniques to achieve the best results. A very good-looking photography that communicates freshness, flavour and quality is the main strategy they implement to catch the eye of their customers. Whether they are kids or adults, MacDonald has always a specific product to attract them.
The communication with the user
The company have different platforms to communicate their values to the customers and to maintaining an active communication with them. One of the most effective is their web site where people can find more information about the company and their products. Also, local online McDonalds shops that offer basic information about the company, current promotions and local discounts to target specific areas.
Keep customers happy
To maintain their customers, MacDonalds implements a wide range of promotional campaigns such as video commercial and printing media, characterising for their emotional tone, appealing with people heart firs. Also, marketing strategies that incentives people to play with the brand and to consume the products at the same time. They invest in marketing strategies as well as in prizes for participants.
Marketing campaings
Some of the most remarkable marketing strategies to retain customers in Australia are the monopoly game and the collection stamps to get prices, including free meals. Such games, with marketing purposes, not only create engagement in the customers but also promote the sales for individual products, increase customer retention and facilitates customer returning. Similarly, the marketing strategies focus on different target audiences such kids or sport fans, increasing the range of customers across the market. By targeting different needs and preferences, MacDonalds has positioned as one of the largest food chains around the world, being able to understand and tackle most cultural environments and preferences across the globe.
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